How many applications do you have on your phone? If you’re like most people between the ages of 25-44, you have an eye-popping 29. But of course, not all of them get used equally. In fact, most people spend 84% of their app time with only 5 non-native apps, usually for communication or social activity, like Facebook, Twitter, and Instagram.
So that had us wondering: what is it about these applications that make them so useful? And how can we recreate the same engaging experience, but for business applications that would help make people’s jobs more meaningful and productive?
Here are five great tips:
- 1. Think mobile first.
Most likely, every employee is already carrying a smartphone. If you choose a mobile application, your user interface is already one that is familiar to them and with them 24 hours a day.
- 2. Choose something that’s available on multiple platforms.
Great apps are available on desktop and mobile, and they sync seamlessly. Alerts are available at all times on all devices. This ensures that they can be productive from anywhere.
- 3. Beauty matters.
The apps you love and use the most are beautifully designed, easy to use and made specifically for the device they are delivered on – meaning, mobile pages don’t look like shrunken monitors, and desktop pages don’t look like oversized phone screens. This isn’t just about aesthetics. It’s about productivity.
- 4. Make sure it can be curated by the user.
The most-used apps give users the ability to choose the information they want to see – what cities they want weather for, the news items that are most important to them. This makes people feel like they’re designing their own experience, which for many is a magical thing.
Choose applications that allow the end users to curate their data. This personal engagement with the app will drive usage, which drives discovery of new data sets and capabilities, which unlocks greater value in the application.
- 5. Must offer real-time information and unlock additional abilities through the cloud.
When users open their favorite apps, they get the latest news, the most current weather, the latest updates. There’s no searching for that information or need to manually request it. And for those apps whose data sets are continuously fed by others through the cloud, their power only grows with time, making them even more valuable.
Here at LitBit, we’ve been taking a close look at these traits as we work through the early stages of our products in preparation for release in early 2016. Specifically, we’ve been looking at ways to make machine learning and human-machine (and machine-machine) communication more secure, intuitive and beautiful. Our goal is to create the best means for commercial customers to leverage the power of the cloud to manage their operations and critical infrastructure.
But none of that is possible if we don’t connect as many things to as many people as possible. And the way to do that is by choosing applications that users will actually want to engage with. So follow these tips. And if you have any tips for choosing great apps, let us know!